Generate was born from a rich history in interdisciplinary artistic production at the cutting edge of technology and performance. Our team of developers, curators and event producers understand the mobile platform for artistic production offers creative producers, audiences and inspired individuals a means of integrating and expanding the creative dialog.
Generate was founded by Malcolm Levy and Sarah Cole-Burnett, as an accompanying tool under their production label, Hybridity Media. Both had an extensive history supporting and producing culture internationally before realizing that Generate was the next step towards expanding the audience and innovating the platform for audio-visual performance and digital art.
The Generate development team sits in Vancouver, Canada led by creative coders, Jesse Scott, David Schwartz, Martin Schueller, Patrick Daggitt and Leo Stefansson. Daily operations with international members include interactive art director, Rafael Puyana in Bogota, Community Manager, Adam Marshall in Berlin and Product and Communications Manager, Kristin Trethewey in Toronto.
Generate has been used to produce a wide range of creative events and productions. Working with creative professionals and agencies informs new feature development and resolves creative solutions for DJs, musicians, artists and producers. You can get a behind-the-scenes view of our work on our blog or contact us about using Generate for creative productions.
The Generate community is diverse, open and highly creative. There are a number of ways you can participate. Following our social media channels is a great way to get started. Find these just below and in the footer of every page. Generate is always involved, supporting creative productions and exploring fun, new ways to use Generate. Our Gallery showcases some of the most exciting work from our community members.
Sarah Cole-Burnett is Creative Director at Generate. With a rich and diverse history working within the arts, Sarah works at the cross roads of innovative media, performance and music. As co-founder of Hybridity Music, she has a strong awareness and understanding of contemporary practice and aesthetic insight, which is applied directly to Generate's artistic community, projects and development.
Creative and Community Manager, Adam Marshall, is a Berlin based, Canadian native, with a long history working at the cutting edge of music and technology. His artistic sensibilities and awareness helped form Generate's aesthetic basis as he works to nurture its artistic community.
Working with our creative development team in Vancouver and remotely in Bogota, Columbia - Rafael brings a wealth of design knowledge to our UI design as well as the overall creative direction of Generate. His understanding of technology and human experience is an incredible asset for considering performativity and creative image making on mobile devices.
Martin Schueller brings an incredible diversity of programming skills to our development team in Vancouver. Originally from Germany, Martin works between our iOS and Android teams. His extensive history working with Agile development practice has been a huge asset to our teams ability to pivot and work efficiently.
Our iOS lead developer, David Schwartz, is responsible for leading new initiatives within the code base as well as managing the overall forward momentum on this important platform for mobile creativity. As Generate features expand into various platforms and artistic scenarios, David plays a central role in navigating their technical developments.
Icelandic native, Leó Stefánsson, works at the intersection of art, performance and technology. Leading our filter development process, Leo adds that special touch to the incredible effects that are possible within Generate.
Kristin Trethewey brings a background in software communications and media art curation to her position as Product and Communications Manager at Generate. Working from Toronto, her organizational and communication skills help guide and inform both the internal team and outward facing communications with the Generate artistic community.