Generate artist profile: Matt van Leeuwen
Matt van Leeuwen is a Netherland native, who moved to New York City to follow his passion for design. After graduating in 2002 from Artez and working as a lead design at the Amsterdam based studio GTK he moved across the pond, taking a position as Design Principal at Interbrand. Van Leeuwen states “the studio is a remarkable place, a haven for designers from all over the world.”
A believer in experimentation and self-initiation, van Leeuwen has been an avid early adoptor of Generate in his creative practice. He describes Generate as an exciting means of creativity because “you can not predict the outcome, which makes it feel like chemistry.” Working with new tools for production is an important aspect of design and van Leeuwan enjoys Generate’s mobile based platform, “the fact this happens purely on mobile is amazing!” Experimenting with new ways of incorporating media, Generate also allows him to put together a series of audio reactive videos. He says he’s “fallen in love with Generate’s synchrony between image and sound.”
We love his simplistic approach to design and took the opportunity to display his work alongside other exceptional Generated content in New York last month at CMJ.
We’d love to see what you’re creating with Generate. Send us your work and get in touch.