Generate: First App to Live Stream Interactive Concert Visuals

Generate is live streaming interactive visuals in real time through on-site projections, through their Twitch Channel and on FVDED in the Park, allowing audiences to engage with live streaming content using the creative, mobile app. 

This weekend, on July 3rd and 4th, Generate is giving audiences a glimpse into the future of mobile visuals at FVDED in the Park in partnership with Blueprint, Live Nation, and Heineken.

Generate’s special features, including live-processed filters, audio-visual reactivity, and layering filters will be on display during the live stream. “We are incredibly excited as these two days are the culmination of years in the making.” Generate founder, Malcolm Levy, states. “Generate is unique in that it processes video and imagery in real time, creating the ability to not only iterate quickly when filming, but most importantly create streaming and live projection opportunities where they didn’t exist before.”

In addition to the live stream, Generate will have interactive photo booths, allowing participants at the event to share creative images and video to the live stream and online.

The project is also a culmination of Generate's partnership with Blueprint. Caroline Hoste, Business Development Director at Blueprint, put the project together with Levy. The pair have known each other since the first week Levy moved to Vancouver back in 2000. Caroline’s 20 years experience in both music and technology made the perfect fit. “Its been a goal of ours to create projects that are truly interactive for our audiences, and we are really excited to be involved in such a groundbreaking opportunity both for electronic music and visual art.” 

The live stream will be hosted on Generates Twitch Channel and the FVDED in the Park website from 6:30-8:00 pm PST on Friday July 3rd, and 5:00 - 7:00 pm PST on July 4th.